William Hill

100% up to £300 Buy In Bonus

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18+ | Play Safe | Promotion runs daily from 01.12.2020 to 30.03.2021 | Individual promotion terms apply, once per customer per day | UK customers only | Eligibility rules, location and currency restrictions and terms and conditions apply - full T&C’s apply

William Hill is a seriously impressive gambling site. Packed with loads of sports betting markets, casino games, poker tournaments, bingo rooms and more, the site has so much to offer you won’t know where to begin!


The William Hill site is split into different sections and there are welcome bonuses for most of them. The casino games bonus gives you a 100% match bonus of up to £300 when you make your first deposit, which has to be of £10 or more. If you go for the sports betting bonus, you’ll receive two free bets each worth £15 once you’ve placed your first bet of £10 or more. The live dealer games bonus gives you a 100% match bonus of up to £100. There are various rules and restrictions that apply to all these bonuses. Have a look through each offer’s terms and conditions before claiming the bonus.

Loyalty & VIP

William Hill has a VIP club that’s invite-only. To qualify, you need to be a loyal player and have to spend time and money gambling at the site regularly. If you update your account status to contactable, you will get notified if and when you qualify. Some of the many VIP benefits you can look forward to including high roller tables for roulette and blackjack games, better bonuses, invitations to hospitality events and access to an account manager.


Making payments at William Hill is straightforward. Transactions are free and generally quite fast, with lots of different types of payment method available to use.

Supported Payment Types

There are around two dozen payment methods the site accepts in total. Not all of these are available in all countries and while all can be used for deposits, not all can be used for withdrawals. The list of accepted payment methods includes debit and credit cards, e-wallets and prepaid cards.

The site has its own payment method, William Hill CashDirect. This is a voucher you can purchase at any William Hill betting shop. You then enter the code when logged into your William Hill online account and the money will appear in your account. You can also use this payment method for withdrawals. You’ll be given 19-digit code that you can use at any William Hill betting shop to have your money withdrawn right then and there.

Minimum & Maximum Deposit

The minimum deposit amount is £5 for debit and credit cards, £10 for all other payment methods and £25 for cash transfers. The maximum deposit amount ranges from £200 to £100,000; for most payment methods its £10,000.

Minimum & Maximum Withdrawal

The minimum withdrawal amount ranges from £5 to £25, depending on the payment method you’re using. There don’t appear to be upper limits on how much money you can withdraw.

Deposit & Withdrawal Times

Most deposits should come into your William Hill account immediately or on the same day. For withdrawals, you have to wait around one working day for e-wallet payments to reach you. Debit and credit card withdrawals take one to three working days and bank transfer withdrawals take three to five working days.

Sports Markets

It should come as no surprise that William Hill offers a broad range of betting markets. There are over 30 of them in total and they cover major sports and racing events, such as football, horse racing, tennis, greyhound racing, cricket, ice hockey and basketball. There are also a few markets that cover non-sporting events, including e-sports, lotteries, politics, virtual sports and TV/specials. In-play betting is readily available for some of the most popular markets, as is live streaming (for horse and greyhound racing only).

Casino & Games

The casino section of William Hill has a lot to offer. Here you’ll find a diverse range of games from around two dozen different providers, including many of the biggest, most popular ones around today. The games are split into the following categories: New, Slots, Roulette, Card, Live Dealer and Jackpots. The main casino lobby also has some of the most popular games listed.

Special Features

William Hill has quite a few special features to round out the online gambling experience. These include radio shows, live streaming for major events and races, a very detailed company blog, a shop locator, and detailed rules for the games.

Security & Trust

William Hill is a very safe place to gamble online. The site’s fully licensed and takes all the necessary steps to ensure that everyone who signs up is protected at all times. The William Hill brand strives to offer a reliable and secure gambling experience both online and in its many betting shops.

Customer Service

William Hill has an extensive FAQ section where you’ll find answers to many different frequently asked questions. If you don’t find what you’re after here, you should get in touch with the site’s customer service team. You can do this by phoning the help line (1p per minute plus your standard network provider charges), sending an email or using the live chat feature. The phone line’s open between 9:30 a.m. to 9:30 p.m. on Mondays to Fridays, from 8:30 a.m. to 9:30 p.m. on Saturdays and from 11:00 a.m. to 6:00 p.m. on Sundays. It’s not stated whether these are the same hours for the live chat feature as well.


William Hill is a huge gambling site that ticks just about every box there is. The company started out back in 1934 and has grown to become one of the UK’s leading sports betting companies, with thousands of betting shops throughout the country. It’s also established a significant online presence with its website, which offers not only sports betting, but also casino games, scratchcards, poker and bingo. If you’re after a reliable, trustworthy casino that has loads of gambling opportunities in one place, stick with William Hill.


How do you watch live events?

In order to watch matches and races at William Hill, you need to have a funded account or you need to have placed a bet within the last 24 hours. To watch live events, you need to have placed a bet of £1 or more on the event you wish to watch.

Is William Hill mobile friendly?

William Hill is indeed mobile-friendly. For gambling on the go, there are two options: visiting the mobile site or downloading apps. There are several apps to download covering some of the site’s main gambling sections. These include separate apps for sports betting and casino games.

Can William Hill be trusted?

If there’s one gambling site you can trust, it’s William Hill. The company’s been around for several decades and has long been known for being reliable and trustworthy. The site’s about as safe and protected as they come.

How many William Hill betting shops are there?

William Hill currently has over 2,300 betting shops in the UK alone. Find your nearest one by using the Store Locator feature on the site.

Does William Hill offer any exclusive games?

William Hill has a number of exclusive live dealer versions of blackjack and roulette that you won’t find at any other online casino.

100% up to £300 Buy In Bonus

Visit casino
18+ | Play Safe | Promotion runs daily from 01.12.2020 to 30.03.2021 | Individual promotion terms apply, once per customer per day | UK customers only | Eligibility rules, location and currency restrictions and terms and conditions apply - full T&C’s apply